Ugg australia biography of rory

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    UGG (brand)

    Australian fashion company

    For the generic Australian style of sheepskin boot, see ugg boots.

    UGG is an American fashion company primarily known for its sheepskin boots, founded in 1978 by Brian Smith in California.[2] UGG also sells apparel, accessories,[3] and home textiles.[4]

    History

    UGG was founded in California in 1978[5] by Australian surfer Brian Smith and Doug Jensen.

    Ugg australia biography of rory

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    • Smith was living in Santa Monica, California, after studying at UCLA's Anderson School of Management.[6] Smith and Jensen first applied to be the United States distributors for the Western Australian sheepskin boot manufacturer Country Leather.

    Unhappy with the brand, Smith trademarked UGG.[7] Later, family friends invested $20,000 in the venture and the group set up Ugg Imports. In their first season in business, Ugg Imports sold 28 pairs of boots.

    Due to other business commitments, in 1979 Jensen handed over his share of the